We’re #2! Nice is the site chosen for France’s second Hard Rock Café, the first being in Paris. Situated at 5, Promenade des Anglais, next to the Office de Tourisme, the two floor, 557 square meter café will open in mid-October, 2013, employ around 70 people, and seat 200 clients in the restaurant and 30 on the terrace.
There will also be a bar and and “Rock Shop” boutique, selling iconic tee-shirts and rock inspired articles. Nice’s café will have an interactive wall with technology allowing fans to tactilely view rock memorabilia and virtually visit other Hard Rock Cafés around the world.
A jacket worn by Justin Timberlake, a red accessory item of Rihanna, a 1970 costume worn by James Brown, and a drumstick used by the drummer of Guns & Roses are just a few of the rock ‘n roll iconic items that will be decoratively displayed at the café.
Since 1971, Hard Rock Café has been associated with philanthrophic activities around the world. Hard Rock Café Nice will continue that philosophy, aligned with breast cancer awareness and other causes chosen by the greatest pop rock artists, through their Tee-shirt Signature Series program, as well as supporting local associations.
(Source: Nice Matin)
I didn’t realize they were still building them, but I guess they’re good for tourism!
I guess so…..time will tell.
Certainly not Nice’s most image-enhancing news of the week! I am surprised that Hard Rock still has the kind of money to dole out on what must be enormously expensive real estate.
Nothing else had made it in that particular location, even though it’s on the Promenade – yes, surprising.
I’d be interested to know how the French will add their unique touch to such a non-French business!
Well, let’s see – maybe, smoking on the terrace, no queue to get in, and non-smiley wait staff 🙂 Seriously, it will be a place to go to out the ambiance and customer demographics!
I salute their philanthropic endeavour to help with breast cancer, but HRC is not really my thing… I’d much rather pop into a boulangerie when I’m in France 🙂
Agree – want to be in France when in France!
Sounds geat.. Google Hard Rock Budapest.. One of the most famous in the world and house in a UNESCO monument!!!
Great tourist attraction for sure!